Magnum Ice Cream knows #PleasureIsDiverse

Magnum’s latest advertising campaign is called, The Ceremony, created by the Lola MullenLowe agency in Spain. The ad sets out to remind us that it’s in accepting and embracing our true selves that we can become our best selves. (Plus, they get to eat ice cream!)

Photo Courtesy of Magnum Ice Cream

Pleasure is a birthright for all people. #FeelGoodFriday

Thanks for doing it right Magnum.