PAL was started by Bob Morrison who identified a need to help cover the hard to place risks that Brokers are most commonly coming across. In the 1980’s PAL was created as a Specialty Insurance Broker.                                                                                                                                                                                                                                      Original programs were Commercial General Liability, Host Liquor Liability, followed shortly by Personal Contents in Storage Insurance. Over time, PAL has expanded to include many other specialty programs including: Weddinguard, Server Insurance, Safe Grad and Exhibitor Liability. In the last few years, PAL has also created unique niche commercial programs such as ATM & VLT insurance, Event Cancellation and Prize Indemnity Insurance.

Above all PAL has prided itself on offering very competitive prices and excellent coverages while keeping its friendly approach.  PAL currently has two offices, our head office is located in Calgary, AB. All events taking place in Western Canada including B.C., Alberta, Saskatchewan, Manitoba and the territories are underwritten there as well as our Contents in Storage and ATM- VLT programs. Our Simcoe, ON branch office underwrites events for Eastern Canada including Ontario, Québec, NB, NS, P.E.I. and NL as well as our Weddinguard, Server, Event Cancellation and Prize Indemnity.